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Predictive Analytics
Prescriptive Analytics
Think of prescriptive analytics as a type of data analysis oriented to prescribe action rather than purely predict behavior. Where predictive analytics predicts what will happen, predictive analytics also advocates what ought to be done.
Predictive analytics leverages sophisticated algorithms, machine learning, and optimization techniques to analyze data and offer actionable advice for decision-makers. These suggestions are created around different possibilities and their potential influence, thereby assisting you in making targeted decisions.