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Make Smarter

Decisions

data on computer screen

Our Mission

Virtualitics' Goal is to shape a better world by enabling smarter data-driven decisions through AI, AI-driven visualizations and collaboration. The advanced, patented technology is based on a decade of research at the California Institute of Technology and NASA/JPL. The team has published hundreds of papers in AI and data visualization.

Executive Board and Leadership

Board of Directors

  • micheal a
    Michael Amori

    CEO, Co-Founder

  • ciro d
    Dr Ciro Donalek

    CSO, Co-Founder

  • george d
    Prof George Djorgovski

    Caltech professor, Co-Founder

  • Brian Miller

    Chief Investment Officer, North Sound Partners

  • Gen Frank Gorenc

    Four Star General (retired) US Air Force

  • gerald g
    Gen Gerald Goodfellow

    Brigadier General (retired) US Air Force

  • shay b
    Shay Badie

    Centricus

  • marco d
    Marco DeMiroz

    General Partner, The VR Fund

Board of Advisors

  • scott d
    Scott Davidoff

    UX Design and Research Manager at NASA JPL/Co-founder

  • kerry k
    Kerry Kelley

    Former CIO and Director for US Strategic Command

  • Robert C. Berwick

    Professor of Computational Linguistics and Engineering at MIT

  • bert m
    Bert Mandelbaum

    Co-Director of Sports Medicine Cedars Sinai

  • henry r
    Henry Ritchotte

    Former COO of Deutsche Bank

  • andy w
    Andy Walter

    Former Head of Business Intelligence at P&G

  • eduardo s
    Eduardo Siman

    Director of IT at Intradeco Apparel

  • Andy Wilson

    Serial Entrepreneur

Our Commitment

Virtualitics is committed to building a company where every individual can bring their full impact and reach their fullest potential. Our mission is to create a diverse and inclusive environment where talented people of all cultures, ages, perspectives, opinions, education, backgrounds, races, gender identity, religions, orientations, abilities, and beliefs can grow and thrive with Virtualitics.

Michael Amori

CEO, Co-Founder

Michael Amori has 14 years of experience in quantitative finance. For seven years of his career in finance, he was a Managing Director and head of a quantitative trading group focused on insurance markets at Deutsche Bank. His trading group structured and executed several multi-billion dollar transactions, some of the largest insurance and pensions risk transfer transactions ever done. He also managed a team of 25 people, mostly mathematicians, data scientists and computer scientists, with staff in New York, London and India. Designed the group’s data science and risk management systems. Helped develop various mathematical models for quantifying and trading insurance risks. Lead author in published paper on insurance markets. Speaker at various industry seminars and conferences.

Previously was interest rates derivatives trader at various large banks. Michael was also a researcher in nanotechnology at Caltech, where he contributed to two papers and obtained one patent. The patent is related to a quantitative method for determination of target molecules in the context of nanotechnology devices applied to medical research.

Michael is interested in science education, especially for early childhood, as a way to reduce inequality. He is a member of the Board of Caltech’s Computer Science Department (IST division) , a member of the Board of Caltech’s Finance and Economics Department (HSS division), a member of the Board of the Pasadena Math Academy, judge at the LA County Junior High Physics Science Fair, member of the Board of an early childhood STEM school in Los Angeles. He has an MBA from Harvard, an MS in Applied Physics from Caltech, and a BS in Physics with honors from Columbia University.

Dr Ciro Donalek

CSO, Co-Founder

Ciro Donalek is a former Computational Scientist at Caltech where he successfully applied Machine Learning techniques to many different scientific fields, co-authoring over a hundred scientific and technical publications (e.g., Nature, Neural Networks, IEEE Big Data, Bioinformatics).

Dr. Donalek has also pioneered some of the uses of Mixed Reality for immersive data visualization, exploration and machine learning, leading the iViz project at Caltech (Virtualitics Immersive Platform precursor); he has also four patents in the fields of AI and 3D Data Visualization.

During his 20 years career as a data scientist Dr. Donalek has been awarded different research fellowships, served as reviewer for numerous major scientific journals, and has given many invited talks on Machine Learning, Virtual Reality and Data Visualization.

He also has a Minor Planet named after him as a reward for the work done in the automatic classification of celestial bodies, and has been part of the group that built the Big Picture, the single largest real astronomical image in the world, 152 feet wide and 20 feet tall, currently installed at the Griffith Observatory in Los Angeles, the most-visited public observatory in the world (with 1.5 million visitors a year).

Dr. Donalek holds a PhD in Computational Science (University Federico II of Naples, Italy) and a MS in Computer Science and Artificial Intelligence (University of Salerno, Italy). He is married with two children.

Prof George Djorgovski

Caltech professor, Co-Founder

S. George Djorgovski is a Professor and the Executive Officer (Dept. Chair) for Astronomy at Caltech, as well as the founding Director of the Center for Data-Driven Discovery. He was one of the founders of the Virtual Observatory framework, which is now a global data grid of astronomy, as well as of the emerging field of Astroinformatics. He was the Director of the Meta-Institute for Computational Astrophysics, the first professional scientific organization based in virtual worlds, and he pioneered some of the uses of virtual reality as a scientific and scholarly platform. He and his group also pioneered uses of machine learning and other advanced data analytics methods in astronomy and other fields. Prof. Djorgovski is the author or a co-author of several hundred scientific and technical publications, and a recipient of numerous professional honors and recognitions, including the Presidential Young Investigator, the Alfred P. Sloan Foundation Fellow, a Fellow of the American Association for Advancement of Science, a Harvard Junior Fellow, a NASA Group Achievement Award, several Distinguished Visiting Professorships, etc.

Brian Miller

Chief Investment Officer, North Sound Partners

Brian Miller is the Chief Investment Officer of North Sound Partners, which he founded in 2013. Brian has worked closely with many of the firm’s portfolio companies including joining boards, committees, and gaining board observer status. Prior to founding North Sound, Brian spent 21 years at Elliott Associates, a $40 Billion AUM hedge fund based in New York. When Brian retired from Elliott in 2012, he was one of four equity partners and held the title of Chief Trading Officer and was a member of Elliott’s Management Committee. Prior to starting with Elliott in 1991, Brian was a Vice President at Yamaichi International where he specialized in arbitrage strategies. Brian received a B.Sc. in Economics from the University at Albany in 1988. Mr. Miller is a Chartered Financial Analyst and received his C.F.A. designation in 1992. Brian served on the Board of the Manhattan Institute for Policy Research in NYC and currently serves on the board of Inseego (Symbol: INSG), a leading provider of 5G CPE, FWA and edge devices.

Gen Frank Gorenc

Four Star General (retired) US Air Force

Virtualitics is proud to announce that General (ret) Frank Gorenc is joining its advisory team. He retired from the United States Air Force after 37 years of active duty service. His career culminated as the Commander US Air Forces Europe, Commander US Air Forces Africa, Commander NATO Allied Air Command at Ramstein Air Base, Germany and Director, Joint Air Power Competence Centre, Kalkar, Germany..

General (ret) Gorenc was born in Ljubljana, Slovenia. He was commissioned after graduating from the USAF Academy in 1979. He commanded units at every level and served in staff positions at HQ USAF, HQ Air Combat Command, the Joint Staff, and US European Command/Supreme Headquarters Allied Powers Europe. As a command pilot, he flew over 4,800 hours in the F-15C, T-38A, MQ-1B, UH-1N, and C-21..

He participated in Operations DESERT STORM, PROVIDE COMFORT, SOUTHERN WATCH, NORTHERN WATCH, IRAQI FREEDOM, ENDURING FREEDOM, ODYSSEY DAWN, UNIFIED PROTECTOR, and INHERANT RESOLVE. In addition, he commanded three standing NATO operations: Air Policing, BMD, and Augmentation to Turkey missions..

His education includes Bachelor of Science degree in Civil Engineering, a Master of Aeronautical Science, and a Master of Science degree in National Security. He graduated from the Air Force Fighter Weapons Instructor Course and the NATO Tactical Leadership Programme..

General (ret) Gorenc is now a defense and leadership consultant, a public speaker and serves on several boards.

Gen Gerald Goodfellow

Brigadier General (retired) US Air Force

Gerald Goodfellow, Brigadier General (retired) US Air Force, is the President of the Southeast Innovation Institute. The Southeast Innovation Institute is a Non-Profit 501(c)3 Research Institute that provides the US Air Force access to a dedicated Research and Development Research Institute in the same city as Air Force Global Strike Command. The Southeast Innovation Institute focuses on aligning partners to create a collaborative environment where entrepreneurs, industry, small businesses, startups and capital intersect to, spark innovation, build community, and create investment in technologies, services, products, production, or processes, which will enable the US military to better defend the nation. Prior to co-founding the Southeast Innovation Institute, Goodfellow served as the Executive Director of the Louisiana Tech Research Institute and the Director of Technology Innovation at Louisiana Tech University.

Goodfellow is a 30-year Air Force Veteran who, in his last active duty military job, served as the Director of Strategic Plans, Programs and Requirements at Air Force Global Strike Command located at Barksdale Air Force Base, Louisiana. In this position he was responsible for strategic planning, and for resourcing the nation’s Minuteman III intercontinental ballistic missile force, B-1, B-2 and B-52 bombers, UH-1N helicopters, the E-4B National Airborne Operations Center Aircraft, and Nuclear Command, Control and Communications (NC3) systems.

Goodfellow has earned three Masters degrees. A Masters of Strategic Studies from the U.S. Army War College, a Masters of Military Operational Art and Science from the U.S. Air Force Air Command and Staff College, and a Masters of Aeronautical Science from Embry Riddle Aeronautical University. Additionally, he is a graduate of numerous executive education programs to include: the Capstone General and Flag Officer Course at the National Defense University in Washington, D.C., the Public Policy Seminar at the Capitol Hill Club in Washington, D.C., the Leadership Enhancement Program at the Center for Creative Leadership in Greensboro, N.C., and the Enterprise Leadership Seminar at the University of Virginia’s Darden School of Business.

Goodfellow spent much of his career educating and training military members and civilians. He served as a professor of strategy and planning at the U.S. Army War College where he instructed Army, Air Force, Navy, and Marine Corps Officers, as well as senior U.S. Government Civilians. He’s also served as the Commander and Commandant, at the United States Air Force Squadron Officer College. As a Brigadier General he served as the Director of the Nuclear Enterprise at the Defense Threat Reduction Agency (DTRA), where he oversaw many aspects of the Nation’s Nuclear force, to include the Defense Nuclear Weapons School, which teaches over 170 courses to approximately 30,000 military members and security-cleared civilians each year. He also currently serves on the Board of Directors for Workforce Opportunity Services (WOS), which is located on the campus of Columbia University in New York City. WOS is dedicated to developing the skills of untapped talent from underserved communities through partnerships with organizations committed to diversifying their workforce.

Goodfellow has vast experience educating and training military members for nuclear and conventional warfare. He served as a B-1 Bomber Operations Group Commander where he directed the education, development, and training required of B-1 Bomber Pilots and Weapon Systems Officers to fly combat missions throughout the world. As a Wing Commander, he directed the education, training, and qualification of United States Air Force Instructor Pilots, future Fighter Pilots, Combat Systems Officers, and Unmanned Aerial Systems Pilots and Sensor Operators. Additionally, he was in charge of all flying and parachute training at the United States Air Force Academy.

Goodfellow is a recipient of the Distinguished Flying Cross for heroism in combat. For the same combat mission, he also received the General Ira C. Eaker Award for the “Outstanding Single Feat of Military Airmanship.” He also holds the World-Record for the “Fastest Non-stop Flight Around-the-World,” which he flew in a B-1 Bomber. For this World-Record flight, he was awarded the Air Force’s top aerial achievement award, the Mackay Trophy, which is on permanent display at the National Air and Space Museum in Washington D.C., for the “Most Meritorious Aerial Flight of the Year.”

Shay Badie

Centricus

Shay Badie is a partner at Centricus, a global investment platform backed by a select group of sophisticated, global and long-term investors. Centricus currently has four investment verticals: technology, financial services, infrastructure and FEMS (fashion, entertainment, media and sport). Shay has over 17 years financial services experience.

His most recent role was at Goldman Sachs where he was responsible for structuring and executing strategic financing solutions, principal investments, hedging and asset liability management as well as complex derivatives in the Central and Eastern Europe, Middle East, and Africa regions. Prior to joining Goldman Sachs, Shay was Head of Local Rates and FX Derivative Structuring for Central and Eastern Europe, Middle East, and Africa regions at Deutsche Bank. Prior to this, Shay held roles in structured and project finance, FX structuring, Interest Rate structuring at Deutsche Bank. Shay holds PhD and Masters in Engineering (First Class Honours) both in Chemical Engineering from Imperial College of Science, Technology and Medicine.

Marco DeMiroz

General Partner, The VR Fund

Marco is the co-founder and a general partner of The Venture Reality Fund (The VR Fund), where he oversees the company’s investments in early-stage virtual reality (VR), augmented reality (AR) and mixed reality (MR) startups. He has extensive experience in executive roles with leading technology companies and in global investments. For more than ten years Marco has focused on strategic investments across media, entertainment, lifestyle, sports and technology with firms most recently with Evolution Media Capital (Evolution), where he led its investment in JauntVR, as well as Trinity Ventures, Selby, GameChange Ventures, U.S. Bancorp Piper Jaffray Ventures.

In addition to his role at The VR Fund, Marco actively advises numerous media and technology companies in the VR and AR sectors. Marco started his career as a programmer and then researcher at NASA/Ames Research Center. Prior to joining Evolution, he served as president and chief executive officer of the leading mobile game studio, PlayFirst, which he sold to Glu Mobile (NASDAQ: GLUU) in 2014.

Marco’s previous exec roles included president and chief executive officer of Racktivity, and chief financial officer of General Magic, where he managed its Initial Public Offering raising over $100 million, and worked alongside some of the most talented engineers and visionaries in Silicon Valley’s history developing intelligent communications devices and technologies that were essential to today’s smartphones, online communication and commerce. Marco holds a Master of Business Administration from Carnegie Mellon University; a postgraduate Engineer degree in aeronautics and astronautics from Stanford University; a master’s degree in mechanical engineering from San Jose State University; and a bachelor’s degree in mechanical engineering from the United States Naval Postgraduate School. His postgraduate studies and research at NASA focused on mathematical modeling and digital control of helicopters, drones, and robotics.

Scott Davidoff

UX Design and Research Manager at NASA JPL/Co-founder

Scott Davidoff is a senior manager of Human-Centered Design at NASA’s JPL, where he leads design of the software to command all JPL spacecraft, and research into future command technologies including JPL’s VR tools such as Virtual Mars. As a Principal Investigator, Dr. Davidoff researches new ways to explore the Universe using Virtual and Augmented Reality, and to visualize high dimensional scientific and engineering data. Dr. Davidoff is also the creator of numerous lightweight prototyping methods that now form part of Design and Human-Computer Interaction curricula.

Across his over 20 years of experience, Dr. Davidoff was awarded both the Voyager and Mariner Prizes from the NASA Jet Propulsion Lab, as well as best papers from ACM’s Designing Interactive Systems (DIS), and the Design and Emotion Society (D&E;). He has helped steer the discipline, serving on program committees that include the ACM’s Conferences on Computer-Human Interaction (CHI), and Tangible and Embedded Interfaces (TEI). Prior to JPL, Dr. Davidoff taught Human-Computer Interaction at Carnegie Mellon University, and earlier was Principal Designer at Scott Davidoff Design. Dr. Davidoff has a Ph.D. in Human-Computer Interaction, an MS in Computer Science (Research), and an M.HCI in Human-Computer Interaction (Practice), all from Carnegie Mellon.

Kerry Kelley

Former CIO and Director for US Strategic Command

Kerry Kelley was the Chief Information Officer and the Director of Command, Control, Computers and Communications Systems at US Strategic Command since 2011. She is an executive leader with over 30 years of national security experience in bringing together operations, strategy, policy, technology and resources. As Chief Information Officer, she served as primary technical advisor for multiple Commanders of US Strategic Command. Her responsibilities included providing assured decision support capabilities for US Strategic Command.

Previously, she served as the Associate Director for Capabilities and Resources at US Strategic Command where she was responsible for future concepts, research & development initiatives, advanced architecture and systems integration projects. Her background and skills include strategic planning, policy development, operational risk management, contract development and oversight, and financial planning and management. With experience in leading and managing a large technical workforce, her specialized expertise includes cybersecurity, information technology modernization, satellite communications, and information support for national and nuclear operations. Currently she provides consulting and advisory services for multiple clients.

Robert C. Berwick

Professor of Computational Linguistics and Engineering at MIT

Professor Robert C. Berwick is Professor of Computational Linguistics and Engineering in the Department of Electrical Engineering and Computer Science and the Department of Brain and Cognitive Sciences. Professor Berwick received his A.B. degree from Harvard University in Applied Mathematics and his S.M. and Ph.D. degrees from the Massachusetts Institute of Technology in Computer Science and Artificial Intelligence. He has now been a member of the MIT faculty for nearly forty years. He was one of the founders and co-Director (along with Professor Tomaso Poggio), of the MIT Center for Biological and Computational Learning, from 1994-2002. He has received numerous awards, including a Guggenheim Fellowship, as well as MIT’s highest award for junior faculty, the Edgerton Faculty Achievement award, and one of the Vatican’s notable honors, the Pontifical Council for Culture Award. Professor Berwick’s research has spanned several disciplines, from natural language processing to learning theory and to bioinformatics and evolutionary biology, to the interplay between deep learning and human language. He is the author of nearly a dozen books and numerous articles in the area of human language, learning, language processing, neurobiology and evolution, and cognition, most recently, Why Only Us (MIT Press, 2016), on the evolution of human language, co-written with Professor Noam Chomsky.

Bert Mandelbaum

Co-Director of Sports Medicine Cedars Sinai

Dr. Mandelbaum is a medical graduate of Washington University Medical School in St. Louis in 1980, which completed his residency in Orthopaedic Surgery at The Johns Hopkins Hospital and fellowship in Sports Medicine from UCLA. He served on the faculty at UCLA from 1986-89 and subsequently joined the Santa Monica Orthopaedic and Sports Medicine Group. He presently practices there and serves as the Director of the Sports Medicine Fellowship Program and Medical Director for the FIFA Medical Center of Excellence in Santa Monica. He also serves as Co- director of Clinical Affairs of the Kerlan Jobe Institute at Cedars Sinai and the Co-Chief of Sports Medicine at Cedar Sinai Orthopaedic Surgery. He serves as Chief Medical Officer for CONCACAF and Chairman of the medical committee since 2016. Academically, he is well published including over 120 journal articles and five books.

He has received five national awards for Excellence in Research in the Field of Sports Medicine . Since 1995 he has been on the editorial board of the American Journal of Sports Medicine and associate editor for Current Concept Reviews. He also served 1999-2001 as executive board member for the American Orthopaedic Society for Sports Medicine. Presently, he is Past President of the International Cartilage Repair Society (2008-09). He was honored in a distinguished fashion in 2009 with an Honorary Doctorate of Humane Letters ( DHL) from the State University of New York. He served as Director of Research for Major League Baseball 2011-2015. As a team physician Dr. Mandelbaum has worked with UCLA Athletics (1985-1989) and Pepperdine University (1990-present, LA Galaxy and Chivas USA MLS teams. He was the Chief Medical Officer for Women’s World Cup Soccer 1999 and 2003, US Soccer Men’s National Teams Physician since 1991, and the assistant Medical Director for Major League Soccer since 1996, and served as USA Team Physician for Soccer World Cups ’94 in the USA, ’98 in France, 2002 in Japan and Korea, Germany in 2006 and South Africa in 2010. He served as FIFA medical officer for Brazil World Cup 2014.

In 2002 he was appointed to FIFA Medical Assessment and Research Committee (F-MARC). In 2007 he was appointed to FIFA’s Sports Medicine Committee until 2017. He also served as Olympic Medical Officer for the Sydney 2000, Athens 2004 and Beijing 2008 and London 2012 games and RIO 2016 games. He was Chief Medical Officer for LA 2015 World Special Olympic Games the CONCACAF Gold Cup 2015 and 2017 and COPA Centenario in 2016. He has published his first motivational and inspiration book entitled … The Win Within…. Capturing Your Victorious Spirit. He also does motivational speaking for societies, companies and groups. He also writes a monthly column for Medscape and The US World News Report. He is married to Ruth a Family Physician and Medical Executive with 3 children Rachel 28 Jordan 25 and Ava 21.

Henry Ritchotte

Former COO of Deutsche Bank

Henry Ritchotte was Chief Operating Officer and a member of the Management Board and Group Executive Committee at Deutsche Bank since 2012. As Chief Operating Officer, he was responsible over various periods for Group Strategy, Technology, Operations, Corporate Services, Corporate Security, Business Continuity, Information Security and the Bank’s global digital transformation agenda. From 2010 Henry was Chief Operating Officer of the Corporate and Investment Bank and a member of its Executive Committee. He was previously Chief Operating Officer of Global Markets, based in London. Between 2004 and 2008 he was Head of Global Markets in Tokyo, where he became a member of the Global Markets Executive Committee, and from 2001 to 2004 Head of the Institutional Client Group Asia in Singapore.

Before joining Deutsche Bank in 1995 in Fixed Income Sales, Henry worked for Credit Suisse First Boston (New York, USA), spent a year as a Luce Scholar (Jakarta, Indonesia), served with the boutique investment bank Recof Corporation (Tokyo, Japan) and worked as a financial analyst at Merrill Lynch (New York, USA). He is the founder of RitMir Ventures, dedicated to investing in financial services firms. Prior to launching RitMir Henry created the blueprint for a digital challenger bank within Deutsche Bank. The digital bank aimed to deliver extraordinary customer experiences through intelligent use of technology, data and mobile devices. Henry holds a degree in History from Haverford College, Pennsylvania, magna cum laude. He has a masters degree in East Asian Studies and an MBA from the University of Chicago and speaks a number of European and Asian languages. Henry is married and has two children.

Andy Walter

Former Head of Business Intelligence at P&G

With over 25 years of experience, Andy’s career has spanned a variety of assignments including Global R&D;, Product Supply & Manufacturing, Marketing, and International Sales & Operations. Andy also designed and led the industry-leading Business Intelligence / Analytics journey across P&G.; Under his leadership, P&G; received the first-ever Excellence in Analytics Award by The International Institute of Analytics.

His teams have also been recognized with CIO 100 Awards in 2010, 2011, and 2012. In 2013, Harvard Business School added a P&G-based; case study to their analytics’ curriculum. Andy credits such recognition to clear “Play to Win” strategy choices, relentless talent development, and breakthrough strategic partnerships. His team delivered the largest M&A; portfolio in the history of P&G;…over $12B in transformation of the largest CPG company in the world. Andy is driven by the belief that people and relationships make the difference—that “The day we claim success is the day we fail.” An inspirational and in-touch leader in diversity, organization design, strategic partner management, and industry influence, he’s clear that value comes from execution where it matters most… with consumers!

He holds a Bachelor of Science degree in Computer Science from the University of Cincinnati. Andy serves as a Member of the Board of Directors for Digimarc (NYSE: DMRC), Board & Strategic Advisor for Fractal Analytics, Virtualitics (a CalTech/JPL Analytics Startup), & Ivy Mobility, and as Trustee and Treasurer for the Ovarian Cancer Alliance of Greater Cincinnati.

Eduardo Siman

Director of IT at Intradeco Apparel

Eduardo Siman is one of the original Angel Investors in Virtualitics. He is a tech blogger and VR evangelist, who has been recognized as a top 100 influencer in the areas of augmented reality and big data. Eduardo currently works as the Director of Information Technology at Intradeco Apparel, a leading apparel manufacturer. In this role, Eduardo is in charge of all strategic IT initiatives across the enterprise, including: data visualization, business intelligence, software development, cybersecurity, and cloud migration.

Prior to Intradeco, Eduardo held multiple positions in the technology and financial sectors. He worked as a private banker for Goldman Sachs in both New York and Miami and as a Senior Consultant for Deloitte Consulting, where his primary client was the US Department of Defense. Eduardo holds a degree in Political Science, with a minor in Mathematics, from the University of Miami and an MBA from Columbia Business School. Additionally, he completed executive training courses at the Kellogg School of Management at Northwestern University and The Center for Creative Leadership. In addition to trying every new VR and AR experience, he enjoys reading about analytic number theory and learning how to program in Python. He lives in Miami, Florida with his wife Rachel and his two sons Eli and Noah.

Andy Wilson

Serial Entrepreneur

Andy Wilson is the Executive Director at the Alliance for Southern California Innovation. He is a serial entrepreneur having led, founded or invested in almost two dozen Southern California high tech start-ups. He currently serves on the board of directors or advisors for several leading local start-ups and funds.

Prior to his start-up days, held senior technology and product leadership roles at Yahoo!, RR Donnelley & Sons and Bowne & Co. Andy is also a co-founder and board member of Innovate Pasadena, which is dedicated to advancing the east side of Los Angeles as a vibrant innovation community.

Andy has extensive volunteer experience with the City of Pasadena including service on the a number of high profile commissions and currently represents District 7 on the Pasadena City Council. He also serves on the both the Pasadena Municipal Services Committee (the Pasdena Power & Water Company) and the Economic Development and Technology Committee of the City Council. Andy holds a degree in engineering with honors from Dartmouth College and an MBA from Harvard Business School. He is a graduate of Leadership Pasadena and has completed advanced certificate programs at Columbia University, Massachusetts Institute of Technology (MIT) and Northwestern Kellogg School of Business.

Terms of Use

Last modified: April 14, 2021

Binding Effect

These Terms of Use are a binding agreement (this “Agreement”) between you and Virtualitics, Inc. (the “Company”). By accessing the website located at www.virtualitics.com (the “Site”), you agree to abide by the terms of this Agreement, as they may be amended by the Company from time to time in its sole discretion. You agree that by using the site you represent that you are at least 18 years old and that you are legally able to enter into this agreement.

Privacy Policy

The Company respects your privacy and permits you to control the treatment of your personal information. A complete statement of the Company’s current privacy policy can be found by clicking the privacy Policy link on the Site. The Privacy Policy is expressly incorporated into this Agreement by this reference

No Warranties

The Company hereby disclaims all warranties. The Company is making the Site available “as is” without warranty of any kind. You assume the risk of any and all damage or loss from the use of, or inability to use, the Site. To the maximum extent permitted by law, Company expressly disclaims any and all warranties, express or implied, regarding the Site, including, but not limited to, any implied warranties of merchantability, fitness for a particular purpose, or non-infringement. The Company does not warrant that the Site will meet your requirements or that the operation of the Site will be uninterrupted or error-free.

Limited Liability

The Company’s liability to you is limited. To the maximum extent permitted by law, in no event shall the Company be liable for damages of any kind (including, but not limited to, special, incidental, or consequential damages, lost profits, or lost data, regardless of the foreseeability of those damages) arising out of or in connection with your use of the site or any other materials provided to you by the
Company. This limitation shall apply regardless of whether the damages arise out of breach of contract, tort, or any other legal theory or form of action.

Affiliated Sites

The Company has no control over, and no liability for any third party websites or materials. The Company may work with a number of partners and affiliates whose websites may be linked with the Site. Because neither the Company nor the Site has control over the content and performance of these partner and affiliate sites, the Company makes no guarantees about the accuracy, currency, content, or quality of the information provided by such sites, and the Company assumes no responsibility for unintended, objectionable, inaccurate, misleading, or unlawful content that may reside on those sites. Similarly, from time to time in connection with your use of the Site, you may have access to content items (including, but not limited to, websites) that are owned by third parties. You acknowledge and agree that the Company makes no guarantees about,
and assumes no responsibility for, the accuracy, currency, content, or quality of this third party content, and that, unless expressly provided otherwise, the terms of this Agreement shall govern your use of any and all third party content.

Prohibited Uses

The Company imposes certain restrictions on your permissible use of the Site. You are prohibited from violating or attempting to violate any security features of the Site, including, without limitation, (a) accessing content or data not intended for you, or logging onto a server or account that you are not authorized to access; (b) attempting to probe, scan, or test the vulnerability of the Site, or any
associated system or network, or to breach security or authentication measures without proper authorization; (c) interfering or attempting to interfere with service to any user, host, or network, including, without limitation, by means of submitting a virus to the Site or Service, overloading, “flooding,” “spamming,” “mail bombing,” or “crashing;” (d) using the Site to send unsolicited e-mail, including, without limitation, promotions, or advertisements for products or services; (e) forging any TCP/IP packet header or any part of the header information in any e-mail or in any posting using the Service; or (f) attempting to modify, reverse-engineer, decompile, disassemble, or otherwise reduce or attempt to reduce to a human-perceivable form any of the source code used by the Company in providing the Site. Any violation of system or network security may subject you to civil and/or criminal liability.

Copyright

All contents of Site are: Copyright © 2021 Virtualitics, Inc. All rights reserved.

Governing Law

The terms of this Agreement shall be construed in accordance with and governed by the laws of the United States and the State of California, without reference to their rules regarding conflicts of law. You hereby irrevocably consent to the exclusive jurisdiction of the state or federal courts in Los Angeles County, California, USA in all disputes arising out of or related to the use of the Site.

Severability: Waiver

If, for whatever reason, a court of competent jurisdiction finds any term or condition in this Agreement to be unenforceable, all other terms and conditions will remain unaffected and in full force and effect. No waiver of any breach of any provision of this Agreement shall constitute a waiver of any prior, concurrent, or subsequent breach of the same or any other provisions hereof, and no waiver shall be effective unless made in writing and signed by an authorized representative of the waiving party.

No License

Nothing contained on the Site should be understood as granting you a license to use any of the trademarks, service marks, or logos owned by the Company or by any third party.

California Use Only

The Site is controlled and operated by the Company from its offices in the State of California. The Company makes no representation that any of the materials or the services to which you have been given access are available or appropriate for use in other locations. Your use of or access to the Site should not be construed as the Company’s purposefully availing itself of the benefits or privilege of doing business in any state or jurisdiction other than California.

Modifications

The Company may, in its sole discretion and without prior notice, (a) revise this Agreement; (b) modify the Site; and (c) discontinue the Site at any time. The Company shall post any revision to this Agreement to the Site, and the revision shall be effective immediately on such posting. You agree to review the terms of this Agreement and other online policies posted on the Site periodically to be aware of any
revisions. You agree that, by continuing to use or access the Site following notice of any revision, you shall abide by any such revision.

Acknowledgement

BY ACCESSING THE SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ THE TERMS OF THIS AGREEMENT AND AGREE TO BE BOUND BY THEM.

Privacy Policy

Last modified: April 14, 2021

1 Collected and Processed Data Categories

1.1      Information You Provide to Us directly

We collect and process information you provide directly to us.  For example, we collect information when you create an account, participate in any interactive features of the Services, fill out a form, purchase a license to the Software, request customer support or otherwise communicate with us.  The types of information we may collect include your name, email address, company or employer information, financial information in connection with purchasing a Software license, job title, phone number and any other information you choose to provide.

1.2      Information About Your Use of the Services

1.2.1        Usage Information

We collect and process information about your use of the Software, such as:

  • Licensee Data: Information and data collected and stored by us of or in connection with your content, data, and other information related to the access to, installation of, and use of the Software to provide you and our users with the Software and its functionality; and
  • Telemetry Data: Diagnostic information, metadata, usage data or other telemetry data about your access to, installation of and use of the Software, except for any data that is related to your content (e.g., a log-in time stamp or clicks on Software functionality, etc.). When you log on to the Services, a Unique ID will be created randomly. The Unique ID is a randomly created hash code assigned to a session at the time of your log-in that is not associated with you as an End User by name, e-mail address, company name, location, or other direct identifiers).

1.2.2        Other Automatically Collected Information

When you access or use our Services, we automatically collect and process further information about you, including:

1.2.3        Log Information:  We collect and process log information about your use of the Services, including the type of browser you use, Software version, access times, pages viewed, your IP address, and your MAC address.

1.2.4        Device Information:  We collect and process information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers, and your MAC address.

1.2.5        Information Collected by Cookies and Other Tracking Technologies: We use different technologies to collect and process information, including cookies.  For more information about Cookies and how to configure your cookie choices them, please see section 4 below.

2 Use of Information and Processing Purposes

We use the information we collect to provide, maintain, and improve our Services, such as to register, administer, and secure your account and make the Services available to you.  We may also use the information we collect to:

  • Send you technical notices, updates, security alerts and support and administrative messages and to respond to your comments, questions and customer service requests;
  • Communicate with you about releases, products, services, and offers;
  • Monitor and analyze trends, usage and activities in connection with our Services;
  • Detect, investigate, and prevent fraud and other illegal activities and protect the rights and property of Virtualitics and others;
  • Personalize the Services
  • Improve the Services;
  • Comply with our legal obligations;
  • Enforce, or otherwise use in connection with, any terms governing use of our Services; and carry out any other purpose described to you at the time the information was collected.

3 Sharing of Information

We will not share data except in the following circumstances:

  • With other users of our Software at your direction or with your consent;
  • With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;
  • If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Virtualitics or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
  • Between and among Virtualitics and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership; and
  • With your consent or at your direction.
  • We may also share aggregated or de-identified information, which cannot be used to identify you.

4 Cookies and similar technologies

We use cookies, tracking pixels and other technologies (collectively, “Cookies”) to provide users an efficient experience in using our website. We may also use these

We use cookies, web beacons, device identifiers and other technologies (collectively, “Cookies”) to provide users an efficient experience in using the website.  Cookies are small data files stored on your hard drive or in device memory, which stores information about website visits, recognizes you and your preferences each time you visit our Services, and that help us improve our website and your experience, see which areas and features of our website are popular and count visits.

We use the following categories of Cookies in our Services:

4.1      Strictly necessary Cookies

These Cookies are essential in order to enable you to move around the website and use its functionalities.

4.2      Functionality Cookies

These Cookies remember choices you make such as the country you visit the website from. This data can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant.

4.3      Performance Cookies

These Cookies collect pseudonymous information on how people use the website.

This information may be used by Virtualitics and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. Please read more details in our cookie tool.

4.4      Your choices

Your web browser can be set to allow you to control whether you will accept Cookies, reject Cookies, or to notify you each time a Cookie is sent to you. Please note that if your browser is set to reject Cookies, the website may not recognize you when you return to the website and some website functionality may be lost. The help section of your browser may tell you how to prevent your browser from accepting Cookies. For more information about Cookies and your choices with respect to collection and use of such data, or to opt out of having your web browsing information, please visit www.aboutads.info/choices, the National Advertising Initiative’s (NAI) opt-out page at http://www.networkadvertising.org/choices/ or http://youronlinechoices.eu/.

5 Data Retention

We store the information we collect and process about you for as long as is necessary for the purpose(s) or as required by law. Specifically, we store your data:

  • For the purpose of sending you technical notices, updates, security alerts and support and administrative messages only as long as is necessary to perform our contractual obligations and administer your customer or user account;
  • For the purpose of responding to your comments, questions and customer service requests as long as is necessary to process your request;
  • For the purpose of communicating with you about releases, products, services, and offers as long as you show an interest in our products or services, or until you object to or withdraw your respective consent in receiving these communications;
  • For the purpose of monitoring and analyzing trends, usage and activities in connection with our Services until you object to or withdraw your respective consent in these operations;
  • For the purpose of detecting, investigating, and preventing fraud and other illegal activities and protect the rights and property of Virtualitics and others as long as is necessary based on any terms governing use of our Service, legal provisions or until the investigations are settled;
  • For the purpose of personalizing the Services until you with withdraw your respective consent;
  • For the purpose of improving the Services until you object to such processing; when you object to such processing we will delete any personal identifiers (if any) associated with that data and process it in anonymized format only;

In addition, we store your personal data only for the assertion of or defense against legal claims, including any terms governing use of our Services, or as long as legal obligations to store exist.

6 Transfer of Information to the U.S. and Other Countries

Virtualitics is based in the United States and we process and store information in the U.S.  As such, we and our service providers may transfer your information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction.  We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.

7 Users in the European Economic Area

If you are a user in the European Economic Area (“EEA”), you have certain rights and protections under the law regarding the processing of your personal data (also referred to as “information” above).

7.1      Controller

The company referred to in Section 10 is responsible for the processing of your personal data (the data controller).

7.2      Legal Basis for Processing

If you are a resident of the EEA, when we process your personal data as described in sections 1-4 above, the processing is based on the following legal grounds:

  • Log Information, Device Information and Licensee Data: We need to process your personal data to perform our responsibilities under our contract with you (e.g., processing payments for and providing the Virtualitics Services you have requested), Art. 6 (1b) GDPR; .
  • Telemetry Data: We have a legitimate interest in processing your personal data (Art. 6 (1f) GDPR). Our legitimate interests are providing secure Services, analyze proper functioning of our Services and improving our Services to provide up-to-date and innovative Services that perform properly.
  • We will ask you for your consent where necessary under the GDPR. Such consent will be collected separately with additional information. Information Collected by Cookies: We have a legitimate interest in processing your personal data (Art. 6 (1f) GDPR). Our legitimate interests are:
  • sending you marketing communications,
  • communicating with you about releases or changes to our Services, and
  • providing secure, and improving our Services to provide up-to-date and innovative Services that perform properly.
  • We will ask you for your consent where necessary under the GDPR. Such consent will be collected separately with additional information.

7.3      Data Subject Requests

If you are a resident of the EEA, you have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or received in a structured, commonly used and machine-readable format if the statutory requirements are met.  You may also have the right to object to, or request that we restrict, certain processing, and to withdraw your consent at any time with effect for the future.  In the case of direct marketing, as the data subject, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising, including profiling insofar as it is linked to such direct marketing.  If you would like to exercise any of these rights, you may contact us as indicated below.

7.4      EU and UK Representatives

Virtualitics has appointed the GDPR Art. 27 Representatives:

Reed Smith are authorized to receive communications, on our behalf, relating to our European and UK personal data practices.

7.5      Questions or Complaints

If you are a resident of the EEA and have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside.  For contact details of your local Data Protection Authority, please see: http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

8 Users in California

8.1      CCPA Rights

California residents have the following rights under the California Consumer Privacy Act (“CCPA”):

Right to Know – You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. We collect the following categories of personal information:

  • Identifiers, such as name, email address or other similar online identifiers.
  • Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as name and telephone number.
  • Commercial information, such as products or services purchased.
  • Internet or other similar network activity, such as your interaction with our website.
  • Geolocation data, such as physical location.
  • Inferences drawn from other personal information, such as a profile reflecting a person’s intelligence, abilities, and aptitudes.

Once we receive and confirm your verifiable consumer request, we will disclose to you the categories and specific pieces of personal information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, the categories of third parties with whom we share such information, and information about our sale or disclosure for business purposes of your personal information to third parties.

Right to Delete – You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

Right to Opt-Out of Sale – You have the right to opt-out of the sale of your personal information to third parties. Please note we do not “sell” your personal information, as that term is defined in the CCPA. We do not sell the personal information of consumers under 16 years of age without affirmative authorization.

Right to Non-Discrimination – You have the right to not be discriminated against for exercising any of these rights.

If you would like to exercise one or more of the above rights, please contact us using the contact information provided below. We may need you to provide additional information to verify your request, such as providing certain data elements so that we can confirm they match the personal information already maintained by us. We will not use this additional information for anything other than handling your request. You may designate an authorized agent to make a request in certain circumstances on your behalf. Such authorized agent must be registered with the California Secretary of State. We will endeavor to respond to all such requests within forty-five (45) days, although there may be a brief delay in processing a request while we verify that the request is valid and originates from you as opposed to an unauthorized third party. If we require more time, we will inform you of the reason and extension period in writing

1.2      Do Not Track

At this time, we do not recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.

1.3      Shine the Light

Additionally, California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.  Please note we do not share personal information with third parties for their direct marketing purposes.

9 Your Choices

Account Information

You may update, correct or delete information about you at any time by emailing us at info@virtualitics.com.  If you wish to deactivate your account, please email us at info@virtualitics.com, but note that we may retain certain information as required by law or for legitimate business purposes.  We may also retain cached or archived copies of information about you in connection with our data retention policies.

10 Promotional Communications

You may opt out of receiving promotional emails from Virtualitics by following the instructions in those emails or by emailing us at info@virtualitics.com.  If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

11 Contact Us

If you have any questions about this Privacy Policy, please contact us at: Virtualitics Inc, 225 S. Lake Avenue Suite 120, Pasadena, CA, 91101 (info@virtualitics.com).

Our EU representative is Daniel Kadar, c/o Reed Smith LLP, 112 Avenue Kléber, 75116 Paris, France, email: Privacy-Virtualitics@reedsmith.com, phone: +33 (0)1 76704086.

Our UK representative is Cynthia O’Donoghue, c/o Reed Smith LLP, The Broadgate Tower, 20 Primrose Street, London EC2A 2RS, email: Privacy-Virtualitics@reedsmith.com; phone: +44 (0)20 3116 9494.

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