AI+VR through the eyes of a marketer

Article written by Amy Gunzenhauser  

I come from a world of storytelling and a place where you constantly hear “content is king”… so when I stepped into a new role at Virtualitics I wondered how data could help me transform the insights I was looking at into an actionable content strategy plan.

I never expected that I would see data the way I get to visualize it through our VIP – Virtualitics Immersive Platform and collaborate with anyone, anywhere in the world at any time. Data is quite complex on its own and sometimes intimidating.

In past roles,  I would collaborate with the data/research and analytics team and let them translate what the data meant but this could take weeks and the data would still only reveal top level recommendations. We would discuss how to engage with customers better, improved methods for registration or overall sentiment analysis. We never used our data as a roadmap for our content planning at the time or have the ability like we do now to visualize it in 3D.

For example, think about Fandango/AMC Theaters and ticket sales data. Imagine visualizing all of the patterns and finding hidden insights in the data around locations, overall buyer behavior, food sales, etc and what you could do with those insights – and specifically key insights that are hidden underneath all the data. The possibilities seem endless and the opportunities to increase revenue with those learnings seem like they would be invaluable.

Exploring data requires seeing how many different metrics are interacting simultaneously – with Virtualitics, you can see more insights in the data, and naturally find visual patterns that are hidden across multiple dimensions. It’s really impressive and this is coming from someone who has for the most part been a content creator. I now find myself immersed in data – wanting to know more and needing to know more so that I can understand behavioral patterns better. To aid exploration, especially for non-data scientists like myself, the Virtualitics embedded AI recommends the most insightful data visualizations. Tableau and other traditional data visualization tools do not recommend what to map- they provide their own value, but our AI does that- and I believe sets us apart from the rest.

Immersive visualization has taken my thoughts around data and content to a whole new level. I love reading posts from data scientists and researchers- the depth of knowledge that they have is incredible. For me though, I don’t have that data science/research background, and the tool that we have allows me to  drag and drop in desktop mode, easily visualize my findings without any additional help and visually communicate a data story.

Another great aspect to Virtualitics is the svo-the shared virtual office which has custom environments that enable users who may be geographically dispersed and challenged by that distance to collaborate and present data and findings in real time. Where was this tool when I was working with teams in Helsinki, Korea and London and skype used to cut out every ten minutes- this was the solution that I needed. The shared virtual office would have been so helpful in connecting all of our teams together to work collaboratively and increase overall productivity. We have definitely come a long way.

From all the acquisitions and developments around AI solutions recently, Virtualitics has made a signficant impact on me and not just because I work here- but because I can only imagine what I can do with it as a marketer.  The information that I can extrapulate from the platform and use to create a soundproof content plan is unreal. It’s transformational. I’ve seen it with our current clients and I can see the impact it can have as we move forward into a more technology driven culture. I’m really quite proud of the team I work with and the value that they have created for people like myself who are just beginning to scratch the surface of what you can do with AI+VR. Check us out. Request a trial. Have some fun with data: Virtualitics (These thoughts are my own).

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